‘Tampa Tribune’ Editor Thinks Charging for Online News is ‘Delusional’

From Romenesko:

Tampa Tribune editor Janet Coats believes there needs to be a more aggressive approach to getting online ad revenue. "We have spent 15 years in this industry getting newsrooms to change. By God, they have changed. How much have things changed on the ad side?"

 

AdAge: Newspaper Culture Could Have Survived Mistakes If Technology Hadn’t Changed

Advertising Age’s David Klein says the newspaper isn’t going away, but its future isn’t exactly the same, either.

Of course newspapers will continue to advance, improve, innovate and grow. But nothing in the foreseeable future (other than the internet being dismantled) is going to enable papers to return to their old standard of living.

 

Is Google Books Settlement ‘Legislating from the Bench?’

The Open Book Alliance kept a close eye on yesterday’s Google Books Settlement hearing. Click Read more for some of their thoughts:

From our notes, Rep. Johnson criticized the settlement as being a classic case of legislating from the bench, believes that the settlement will have a tough time withstanding a separation of powers review, and expressed concerns with the settlement’s antitrust implications. Fundamentally, Rep. Johnson commented that the scope of the settlement is most troubling, with a private settlement erecting Google as a gatekeeper.  He also cited the lack of consumer protections outlined by some witnesses as an area of concern.

It was a fitting end to what shaped up to be an informative hearing with knowledgeable witnesses on a subject that everyone – Congress, consumers, authors – needs to learn more about.

Ten Years Ago Today, Internet and Media Changed

Wired reports on another Sept. 11 anniversary date, which is Sept. 11, 1998, the day that Congress released the infamous Starr Report detailing the relationship between President Bill Clinton and Monica Lewinsky. Click Read more for details.

For the first time, if you didn’t have the net, you were missing history — in this case, the salacious details of the 42nd president’s sexual escapades with 22-year-old White House intern Monica Lewinsky. A lot people missed it. When Congress released the 445-page Starr report, the word blogosphere had yet to be coined and Twitter was still a sound made by birds.

While presenting monster technical difficulties for government, web surfers and the media, the report’s online release shed light on what the mainstream media would never publish: the details of Clinton’s sexual escapades in the White House that led to the first perjury and obstruction charges against a sitting U.S. president since the 19th century.

U.S. Copyright Office Doesn’t Support Google Books Settlement

The United States Copyright Office is weighing in on the Google Books/Authors Guild settlement controversy. From Yahoo! News and Reuters:

Google Inc’s plan to digitize millions of books as part of a class action settlement wrongly creates a virtually compulsory license for books, the U.S. register of copyrights said on Thursday.

 

Google Seeks to Help Newspapers Get Online Payment for Content

"’Open’ need not mean free," Google execs say. From Neiman Journalism Lab (tipped by Searchviz):

Google is developing a micropayment platform that will be “available to both Google and non-Google properties within the next year,” according to a document the company submitted to the Newspaper Association of America. The system, an extension of Google Checkout, would be a new and unexpected option for the news industry as it considers how to charge for content online.

 The news comes on the heels of a hearing over Google’s Books settlement with the Authors Guild. Some fear that the settlement will give Google monopoly control over the distribution and sale of digital books.

Google Stands By Books Settlement on Eve of Hearing

The Google legal team believes that the Internet giant’s controversial digitizing of millions of books and its legal settlement with the Authors Guild will pave the way for others to enter the digital book business, according to an article at Yahoo! News. A hearing on the Google Books settlement is scheduled for today.

Publishers: Don’t Be Afraid of Change

An interesting piece on embracing change in an industry that traditionally eschews it appeared in Book Business:

For the last few years, we have watched the world around us changing, but within the industry’s walls, we have seen just glimmers of change surfacing along the horizon. Now, we are going to watch this industry evolve around us in a massive blaze.

 

 

As I write this, the Book Business Extra e-newsletter reported developments in mobile content, MP3 audiobooks and free book downloads. The fi rst story covered digital book distributor OverDrive’s new offering of downloadable audiobooks (for retailers, libraries and schools) in MP3 format that will be compatible with nearly every mobile phone and MP3 player, including the iPod. Borders will be the fi rst to offer the audiobooks at Audiobooks. Borders.com and at Digital Centers inside select Borders stores.

 

Journalism School Offers a Course in Twitter

Building on my recent post regarding the evolution of the newspaper, DePaul University is now offering a class on Twitter to budding journalists in its College of Communication. Click the read more link for full details.

From Editor & Publisher:

The notice states that the "College of Communication is exploring the new frontiers of journalism through courses on Twitter, entrepreneurial journalism and backpack reporting, providing students with cutting-edge knowledge in this rapidly changing field."

Hide and Seek

Every would-be novelist, self-help author, or poet has the occasional dream of fame and fortune.

You get your book into bookstores, put it out there on amazon.com, and voila! you have an instant bestseller and get to spend your afternoons strolling with Stephen King.

Not so much.

What few writers realize in the beginning is that when you publish a book, whether traditionally or self-publishing, you are starting a business. That business is you: the words you write, the opinions you publish, and the entertainment you provide. You are a seller in a marketplace that is positively flooded with other sellers.

So how do you get yourself noticed?

It’s a question I’m asking myself as I craft the first draft of my first novel. I do not think it’s too early to start considering a marketing plan. And these days, one of the least expensive and most effective means of marketing oneself is via online social networking and the Internet.

Here’s a great “how I did it” post by a new start-up SEO company (and friend of mine) that I found enlightening.

On the day I gave notice at my previous employer, I knew that I would need to have a web presence ready to go before the day I was actually out on my own, both for explaining to people what I was doing and for SEO reasons. I gave notice on Monday, July 27th, 2009. I gave the customary two weeks, so my last day in the office would be Friday, August 7th. more…