Publishers: Don’t Be Afraid of Change

An interesting piece on embracing change in an industry that traditionally eschews it appeared in Book Business:

For the last few years, we have watched the world around us changing, but within the industry’s walls, we have seen just glimmers of change surfacing along the horizon. Now, we are going to watch this industry evolve around us in a massive blaze.



As I write this, the Book Business Extra e-newsletter reported developments in mobile content, MP3 audiobooks and free book downloads. The fi rst story covered digital book distributor OverDrive’s new offering of downloadable audiobooks (for retailers, libraries and schools) in MP3 format that will be compatible with nearly every mobile phone and MP3 player, including the iPod. Borders will be the fi rst to offer the audiobooks at Audiobooks. and at Digital Centers inside select Borders stores.