Hide and Seek

Every would-be novelist, self-help author, or poet has the occasional dream of fame and fortune.

You get your book into bookstores, put it out there on amazon.com, and voila! you have an instant bestseller and get to spend your afternoons strolling with Stephen King.

Not so much.

What few writers realize in the beginning is that when you publish a book, whether traditionally or self-publishing, you are starting a business. That business is you: the words you write, the opinions you publish, and the entertainment you provide. You are a seller in a marketplace that is positively flooded with other sellers.

So how do you get yourself noticed?

It’s a question I’m asking myself as I craft the first draft of my first novel. I do not think it’s too early to start considering a marketing plan. And these days, one of the least expensive and most effective means of marketing oneself is via online social networking and the Internet.

Here’s a great “how I did it” post by a new start-up SEO company (and friend of mine) that I found enlightening.

On the day I gave notice at my previous employer, I knew that I would need to have a web presence ready to go before the day I was actually out on my own, both for explaining to people what I was doing and for SEO reasons. I gave notice on Monday, July 27th, 2009. I gave the customary two weeks, so my last day in the office would be Friday, August 7th. more…