Intensely Local Magazines Resist Recession Slump

Forbes.com interviews Larry Platt, chief of Philadelphia and Boston magazines on why local-centric publications have fared much better during the recession than their broader-based advertising competition.

City magazines have suffered surprisingly little damage during the recession. Of the nearly 100 members of the City and Regional Magazine Association (CRMA), only two have closed in 2009, the group reports. Drops in city magazine ad pages this year hover in the high teens, half that of some national magazines (though major market titles, like New York and Los Angeles have been harder hit).