In Spite of Industry Predictions, It Ain’t Over

Has newspaper advertising reached rock bottom? Probably not.

During the last few months, as newspaper stock prices rebounded somewhat from  their lowest points, and as newspaper execs suggested, in conjunction with second quarter results, that having made all the cuts they did, they would be in good shape “once advertising rebounds,” I found myself nevertheless thinking the same thoughts as the crystal ball-gazers consulted by the New York Times who said that the bottom, for newspaper advertising revenue, had not yet been reached. [Nieman Journalism Lab]