How Do You Work This Thing?

TimecastWomen crawl all over me
I’m as smooth as a millionaire
Preacher always calls on me
I got a soothing way with a prayer

–Jeff Holmes/The Floating Men, "Long-winded Prayer"

A fortune teller in the French Quarter once told me that I would never make a good politician. "You’re too honest, brother," he said.

He explained that in order to politick, you must be able to spin. In order to spin, you must be able to put yourself out in front of people, smile in their faces, and convince them to buy what you’re selling without sounding like you’re trying to convince them to buy what you’re selling. I assume the same abilities are required for sales and marketing folks, who make a living convincing us consumers to plunk down money for things we don’t really need and reasons we never entirely understand.

I’m not criticizing the practice. In fact, I’m rather envious. When I worked in newspaper, I sometimes made a point of expressing my appreciation to the sales and marketing folks for the jobs they do. Anyone who can beat the drum for the product day after day and not want to go home and crawl under the bed at night has my utmost, undying respect.

Last week, I finally released my time travel novelette Timecast (which I wrote about in my last post) to the world via Amazon, Barnes & Noble, Kobo, Google eBooks, iTunes, and Goodreads. My confidence was boosted almost immediately when my first sale and first customer review appeared on Amazon.com. It was an unsolicited 5-star rave: "really enjoyable, well written, and nicely paced" the reviewer wrote. It was music to my ears.

That said, I can tell you that I’ll never expect sales of Timecast to reach stellar heights. Not because of any fault with the story or its crafting. It’s a unique short work of time travel fiction, if I do say so myself. The problem is that I’m an introvert, awkward at socializing in both real life and online. I can tweet about Timecast all I want, but unless I can sell you on it (establish it as something you want or need to read) you’ll easily pass on it no matter how great I think it is.

What to do, then?

The only thing I can figure is that I need to find some way to play the extraverts’ marketing game without creating undue stress and risk to my introverted nature. Although extraverts might think differently, introverts are most of the time quite happy being introverts. We are not broken extraverts. However, there are times such as these–when you’re trying to market a book– that being an introvert is darned inconvenient.

For now, I’m still figuring things out. Meanwhile, if you happen across this post, look me up on Twitter or Goodreads. Friend/follow/fan me and I’ll friend/follow/fan you back if I can or should. Purchase a copy of Timecast for your favorite reading device (Kindle, Nook, Kobo, iPhone/iPad, PC, Mac) and provide a review, if you’re moved to do so. I’ll do my best to support your work as well.

I know there are many of us introverted, reclusive storytellers out there struggling to be heard. And the only way we’ll get heard is if we stick together and learn the promotional ropes because most of us will never, ever get a book deal that comes with successful marketing all gift-wrapped in a pretty box with a bow.

About Time

Five years ago, I set out to publish an eBook. The so-called eBook revolution was still a distant speck on the horizon. At the time, the Kindle had barely sparked. There was no Nook, Kobo, Sony Reader, or iRiver. I’m not entirely sure why I embarked on the journey, except that I had the idea for the story and it was burning a hole in my head.

I wrote and copyrighted the 10,000-word story. Upon completion, I discovered that I was uncertain of the exact type of work I had created. I originally called it a novella. Then I decided that it was much too short to be called a novella, so I called it a short story. Now I’m calling it a novelette based on the Science Fiction Writers of America (SFWA) guidelines for manuscript sizes.

With great anticipation, I "designed" the eBook (only to find out much later that what I created was an absolute abomination in terms of the true meaning of the word "design"). I generated a PDF and circulated it among a few close friends. Then I let it die undistributed.

Why?

At the time, self-publishing and distributing an eBook didn’t really seem all that easy to me. I researched it a little and gave up, choosing instead to submit the manuscript to a variety of traditionally published science fiction magazines. Inevitably, the manuscript either didn’t fit into the publication’s guidelines or was simply not what the editor was "looking for."

This Christmas, I was gifted with my first e-reader device (unless you count the e-Reader apps I had previously installed on my laptop and my phone). I love it. It caused me to immediately purchase and download the newest Stephen King work. Additionally, it inspired me to revisit my long dormant novelette. 

The process of self-publishing an eBook as been much simplified recently. It is as simple as uploading the book to the various eBook distribution channels (or using a service that does that for you). You can even upload your book if it is a design abomination. However, I chose to have my original manuscript professionally designed instead. Although an eBook is not the same as a print book, I still think it should be pleasing to and easy on the eyes.

Therefore, I am pleased to announce that my novelette will soon be available for download in Kindle and ePub formats from Amazon, Barnes & Noble, the Apple iBookstore, Kobo, and the Google eBookstore. I am also pleased to announce that the process (plus a little prodding from some friends and loved ones) has inspired me to renew my efforts to finish the second draft of my novel.

So, Happy New Year to all you budding authors out there. I’m going to spend 2012 writing. I hope you do as well.

Travels Through Time

I hope people are reading my work in the future. I hope I have done more than frightened a couple of generations. I hope I’ve inspired a few people one way or another. –Richard Matheson

I have a confession. Until very recently I had never in my life sat down and read a Richard Matheson novel.

That’s not to say I was unfamiliar with his work. Matheson’s 1954 vampire novel I Am Legend  inspired the films Night of the Living Dead, Omega Man, and, of course, 2007’s I Am Legend. His novel Bid Time Return became the cult classic film Somewhere In Time. Hell House naturally became The Legend of Hell House. He also penned the teleplays for many of my favorite episodes of The Twilight Zone. Therefore, I was familiar with Matheson’s work for the screen, but not especially with his prose. For that, I am deeply regretful.

I am now a Richard Matheson fan.

Stephen King, of whom I’m also a fan, has stated that Matheson’s work was influential on his own. Upon reading I Am Legend, I can see that. King’s narrative style is quite similar to Matheson’s, particularly in the early works of King’s career (The Shining, Salem’s Lot, The Dead Zone).

For me, dusting off and finally cracking that copy of I Am Legend was like finding an early unread King story crammed behind the volumes of his other works on my bookshelf, or like traveling back in time to when I first discovered King’s work. I Am Legend stirred the same page-turning excitement in me that I experienced from King back then, an effect that has not been reproduced in me by King’s post-1980s work (although Bag of Bones is an exception).

If you’re a fan of early King and have never read any of Matheson’s work, I highly recommend that you pick up a copy of I Am Legend or download the recently released eBook. As for me, I’m ready to step back in time again, to experience those old familiar creepy sensations of horror that only works like these can produce. I’ll be adding more Matheson to my library.