printers

Bill Reusch has some surprising insight:

The brochure I have on my desk in front of me asks the question, Are Pixels Greener Than Paper? I never really thought about it, but if I had I suppose my answer would be, “Of course, pixels are greener than paper.” After all you don’t have to harvest a tree for a blip on the screen.  Right? Well I was surprised to learn:

FastCompany.com posted six of the most evil typefaces you'll encounter when designing for print. Perhaps this is a solid argument for hiring a professional to design and typeset your written masterpiece?

Some months ago I was invited (about a dozen times) to join the "Don't Let Newspapers Die" cause on Facebook. Most of the well-meaning folks who invited me to the cause were, in fact, people in the newspaper industry with whom I have worked for many, many years. As a nearly 20-year veteran of the business, I can forgive my Facebook friends for assuming that I would be interested in preserving the newspaper industry as it exists today, and as it has existed for the bulk of my career.

Bill Ruesch thinks not.

Today’s publishing reality is that approximately 4% of manuscripts submitted to publishers ever become books. If you have written a book you need to face the truth. The odds of getting your book published through traditional methods are slim to none.

Recently a self-publishing author of my acquaintance inked a deal with a major publishing company for some very large bucks, maybe the largest in history for a new author. How did he do it? I’ll tell you.