Twitter doesn’t make top 10 list of social media search terms (loses to variations of Facebook, YouTube) http://j.mp/asyhxw »

Google is serious about making money off YouTube, it just added ads to the mobile sitehttp://j.mp/cpUp2B »

Greg Beitchman, global editor of Reuters says tapping into citizen journalism video is a “priority” http://j.mp/bW12Hj »

The #1 reason to include digits in your headlines: they get shared more on Facebookhttp://j.mp/9Ona7w »

Marketing firm exec advocates freemium: “it’s not enough to have a big audience on the Internet” http://j.mp/bNFegP »

EWA.org
The National Awards for Education Reporting honors the best education reporting in the print and broadcast media and is the only independent contest of its kind in the United States.

Can the mayor, a banker and a Harvard prof turn around the city's African-American weekly?

LONDON (AdAge.com) -- What kind of brand would want to associate with Chatroulette? Well, French Connection -- of FCUK fame -- would, and the U.K.-based clothing retailer is using the random, anonymous chat room for a marketing push.

The Platform
That's the principle that PBS uses for classic news series such as "Frontline" and "Nova," writes Peter Osnos. The production company started by Peter Jennings, now called The Documentary Group, would make an ideal supplier of quality programming, he says.

NEW YORK (AdAge.com) -- Seven months after an initial blitz of advertising surrounding the health-care reform bill, various parties are at it again in response to President Barack Obama's push to have the Senate version of the bill passed by the House of Representatives before Easter on April 4.

Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.

NYTimes.com
Raymond Sokolov says editors told him the Journal is abandoning restaurant criticism, and asked him to report on food trends. He declined. A WSJ spokeswoman says: "We are not abandoning restaurant reviews and are still committed broadly to food coverage."

> Flint Journal brings back the Tuesday print edition
> More on the newspaper billboard feud in Gary, Ind.
> Google CEO to speak at editors' conference in April
> Newsday, union trade proposals, agreement "far off"
> Ex-Racine, Wis. publisher criticizes ad scam in paper

Westword
A memo to Village Voice Media employees says: "The near-manic intensity with which the [San Francisco Bay] Guardian is attempting to scrape together cash reflects the true nature of this case: That it is the Guardian, not the [Voice-owned] Weekly, that is struggling to stay in business, and which views these legal proceedings as its last hope." || Earlier: Bay Guardian awarded half of SF Weekly's ad revenue.

China Central Television's Lunar New Year extravaganza may not be the the world's most sophisticated variety show, but it is probably the biggest, with over 730 million viewers.

Columbia Journalism Review
"The notion that commercial media can establish paywalls on the Internet and recoup their expenses there is questionable," Robert McChesney will say. "Certainly some news media will be able to do this with a modicum of success, but only a few, and probably specialized media at that."
> About.com: Democrat-Gazette paywall "has been very effective in maintaining our print circulation." || AJR.org: Democrat-Gazette publisher believes in investing money in his Web site, but it's not his primary focus.

MRI Starch Communications looked at which 2009 consumer print ads caught the attention of young men and women. Our slideshow of print ads that had the most "stopping power" among young men and women reveals there are some differences, as you might expect, but when it comes to a crisp glass of imported beer, or a close-up of a flatbread melt, apparently we aren't so different after all.

The Atlantic Wire
Pulitzer-winning journalist Anna Quindlen also says:
* "My world is divided into those people who won't admit they read Gawker, and those who will; I'm in the second group."
* "I've heard the proselytizing from iPhone users but I have no need for a program that will tell me the name of the song I can't quite place, and I'm never signing with AT&T."
* "I have no interest in Twitter."

LOS ANGELES (AdAge.com) -- Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 -- or should we say, diez? -- and has a host of marketing partners to help her celebrate, from State Farm to the U.S. Census.

San Francisco Chronicle
California GOP gubernatorial candidate and ex-eBay CEO Meg Whitman took heat Tuesday after she called the media to an "open" campaign event, then barred reporters from accompanying her on a tour of Oakland's port and refused to take their questions.

Magazine.org | Mediaite.com
Among the 51 magazines nominated in 23 categories are 20 magazines with multiple nominations -- led by New York and The New Yorker with 10 each and National Geographic with 7 -- and 8 never-before-nominated titles, says the press release. General Excellence/Print finalists in the large circulation category are Time, Real Simple, ESPN The Magazine, National Geographic and Sports Illustrated.

AP - "The Baseball Codes: Beanballs, Sign Stealing, and Bench-Clearing Brawls: The Unwritten Rules of America's Pastime" (Pantheon Books, 304 pages, $25), by Jason Turbow with Michael Duca: Major League Baseball is a complex, intricate game with a thick rule book that covers everything from balks and bunts to force plays and foul tips.

Politico.com
"What saddens me is what this experience has made all too clear," says Dan Rather, who compared President Obama's difficulty with pushing health care reform to being unable to sell watermelons "Much of what we call news, isn't. Much of what we Tweet, or post, or chat away at under the guise of news, are distractions."

Media Matters | MarketWatch | Huffington Post
"No, I have not come across any leaks of finalists, as in the past, but will take them if found," writes Joe Strupp. "These are merely previews of likely top contenders." || Jon Friedman: A Pulitzer for the National Enquirer? Why not? || Pulitzer-winner James Steele reviews "Pulitzer's Gold."